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Studio 100 Film will handle global sales and introduce the film at Marché du Film in Cannes, between May 14 and 22.

Data from Hub Entertainment Research revealed that the launch of Amazon Prime Video’s ad-supported tier has shaken up the streaming advertising ecosystem.

The gala, which will take place in Cannes at Cinema Olympia 3 on Saturday, May 18, at 8:00 p.m., will be attended by the film's creator Can Evrenol and Inter Medya representatives. Inter Medya has also announced that negotiations are underway for "Sayara", with many countries such as Taiwan, Japan, India and more.

The event will take place between May 14 and 15, and will feature discussions on various topics ranging from streaming and digital content trends to the future of sports production, including AI's impact, in-play sports betting opportunities, and the rise of women's sports, with a diverse lineup of speakers from across the globe.

The program will be premiered next Friday in a key primetime slot and it will be hosted by well known actor Nasrdin Dchar.